Pelatihan Pemanfaatan Kompor Berbahan Bakar Oli Bekas dan Strategi Pemasaran Kerupuk Kasubi Lonuo Bukit Arang

2026-01-26T03:50:59+01:00

Lonuo Village in Tilongkabila Subdistrict, Bone Bolango Regency (Gorontalo) is recognized for its signature product, Lonuo Bukit Arang kasubi crackers, which has strong potential to boost the village economy. Nevertheless, local producers still face production and marketing constraints. Most processing relies on traditional wood-fired stoves that are inefficient, generate excessive smoke, and contribute to environmental pollution. In addition, sales remain dominated by conventional channels, limiting market reach. To respond to these challenges, a community service program was implemented through training on the application of used-oil-fueled stoves and the adoption of digital marketing strategies. The program included a partner needs assessment, technical instruction and hands-on assistance on operating used-oil stoves, and digital marketing training covering content development, product photography, copywriting, and the use of social media and online marketplaces. The activities involved 20 micro and small business actors producing kasubi crackers, supported by village officials, lecturers, and students. Evaluation was conducted through direct observation and long-term monitoring. The results indicated high participant engagement; the used-oil stove is projected to reduce firewood consumption by up to 50%, lower operational costs by around 30%, and decrease smoke emissions by approximately 40%. Participants also gained foundational digital marketing capabilities to expand market access and strengthen product competitiveness. Overall, the program demonstrates that appropriate technology and modern marketing approaches can be integrated to reinforce village MSMEs, with sustainability supported through continued partnerships, self-learning modules, mentoring groups, periodic monitoring, and product commercialization.

Journal of Indonesian Community Service

Pelatihan Pemanfaatan Kompor Berbahan Bakar Oli Bekas dan Strategi Pemasaran Kerupuk Kasubi Lonuo Bukit Arang