SOSIALISASI PEMANFAATAN ENERGI DALAM MENINGKATKAN PENDAPATAN EKONOMI ISTRI NELAYAN MELALUI PEMBUATAN IKAN ASIN SIAP SAJI

2024-06-10T06:10:27+00:00

Buko Village is in the Pinogaluman subdistrict, North Bolaang Mongondow Regency, North Sulawesi Province. One of the potentials in Buko Village is marine potential where the majority of village people earn their living as fishermen. IRT Ikan Kering is a community business group consisting of fishermen's wives in Buko Village which was founded in 2019. IRT Ikan Kering produces products in the form of salt fish and anchovies without any variation or diversity in other products because they are sold raw. Based on information gathered from the Dried Fish IRT group, several problems and obstacles are preventing the IRT from developing. These obstacles and problems are that the equipment used is still limited and not hygienic, there is no processing of products other than dried and preserved fish, the selling price of raw salt fish is still cheap, nothing is sold that is processed and ready to eat, there is no diversification of taste and management. It's not a good business, while there are lots of people interested in salt fish both from within the area itself and from outside the area to process it into a popular side dish. To overcome the problems above, the solution agreed upon with the village community is the procurement of equipment for drying salt fish, procurement of vacuum sealer equipment for packaging products, selling salt fish that has been processed into ready-to-eat salt fish in 2 flavor variants, namely spicy and non-spicy or original, creating good and attractive product designs and packaging, providing better business management training, searching for village communities to sell products, creating accounts on online buying and selling sites and social media as marketing media. In the process of serving this community group, the service team packages activities from lectures, presentations, introductions to tools, questions, and answers, and practice on how to make tools, how to use tools, and how to maintain tools. From the results of these activities, it was agreed that future activities would focus more on packaging and product marketing systems.

PELATIHAN DIGITAL MARKETING DAN CARA PRODUKSI PANGAN OLAHAN YANG BAIK (CPPOB) PRODUK DODOL PADA UMKM MATUARI

2024-07-07T21:43:49+00:00

The problems faced by Dodol Matuari are that the quality of the dodol produced does not meet SNI standards, the dodol processing process does not yet implement food safety standards and the product market reach is still local, around the area where dodol is produced. Service activities are carried out to provide information and technology to partners in the form of socialization and digital marketing training and the application of Good Processed Food Production Methods (CPPOB) in the processing of dodol products. Community service activities are carried out using direct outreach and training methods. The result of this service activity is that MSME partners have begun to apply the Good Processed Food Production Method (CPPOB) method to several aspects of CPPOB requirements which include the location of sanitation facilities, machines/equipment, materials, employees and packaging processes. For marketing activities, partners are starting to implement a digitalization system by trying to offer their products through social media and through marketplace. igital marketing training and implementation of Good Processed Food Production Methods (CPPOB) is a forum for broadening the insight and education of MSME partners, especially in food safety and expanding the marketing reach of products.

Journal of Indonesian Community Service

SOSIALISASI PEMANFAATAN ENERGI DALAM MENINGKATKAN PENDAPATAN EKONOMI ISTRI NELAYAN MELALUI PEMBUATAN IKAN ASIN SIAP SAJI

PELATIHAN DIGITAL MARKETING DAN CARA PRODUKSI PANGAN OLAHAN YANG BAIK (CPPOB) PRODUK DODOL PADA UMKM MATUARI